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Mass Market
Describes the largest group of customers with specific needs and wants in an industry
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Marketing Mix
The set of market tools that the firm uses to pursue its marketing objectives
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Market Research
The process of planning, collecting and analysing data relevant to help make marketing decisions
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Loss Leader
Where a price is set deliberately below the cost of production in order to attract customers who will buy other, more profitable products
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Labour Productivity
The output produced per employee over a given period of time
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Job Enrichment
Making a job more interesting or varied so that it is more rewarding
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Other cards in this set

Card 2

Front

The set of market tools that the firm uses to pursue its marketing objectives

Back

Marketing Mix

Card 3

Front

The process of planning, collecting and analysing data relevant to help make marketing decisions

Back

Preview of the back of card 3

Card 4

Front

Where a price is set deliberately below the cost of production in order to attract customers who will buy other, more profitable products

Back

Preview of the back of card 4

Card 5

Front

The output produced per employee over a given period of time

Back

Preview of the back of card 5
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