buisness 4.5 / 5 based on 2 ratings ? Business StudiesMethods to grow a businessPeople in businessGCSEAQA Created by: 13priceaCreated on: 06-12-16 14:50 what is market research? is the process of gathering, analysing & processing data relevant to marketing decisions. 1 of 7 what is a market segment is a group of similar needs within the overall market. 2 of 7 what is primary (field) market research? uses data gathered for the first time. 3 of 7 what is Secondary (desk) Market Research? uses data that has been gathered already. 4 of 7 what is a Franchisee? is the buyer of a franchise. 5 of 7 what is a Franchisor is the seller of a franchise. 6 of 7 what is a Franchise occurs when a franchisor sells an existing business idea to a franchisee. E.g. McDonalds 7 of 7
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