buisness

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  • Created by: 13pricea
  • Created on: 06-12-16 14:50
what is market research?
is the process of gathering, analysing & processing data relevant to marketing decisions.
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what is a market segment
is a group of similar needs within the overall market.
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what is primary (field) market research?
uses data gathered for the first time.
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what is Secondary (desk) Market Research?
uses data that has been gathered already.
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what is a Franchisee?
is the buyer of a franchise.
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what is a Franchisor
is the seller of a franchise.
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what is a Franchise
occurs when a franchisor sells an existing business idea to a franchisee. E.g. McDonalds
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Card 2

Front

what is a market segment

Back

is a group of similar needs within the overall market.

Card 3

Front

what is primary (field) market research?

Back

Preview of the front of card 3

Card 4

Front

what is Secondary (desk) Market Research?

Back

Preview of the front of card 4

Card 5

Front

what is a Franchisee?

Back

Preview of the front of card 5
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