Has been a tourist destination since King George IV visited in 1783. He built Royal Pavilion. Brighton and hove has been a tourist destination for more than 250 yrs, and thrived in the late 40's, 50's and 60's.
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Why did Brighton begin to suffer?
Brighton started to duffer in the 70s-90s due to overseas competition, rising income, and cheaper flights. Also, british resorts were starting to become grotty
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What are Brighton's attractions?
Pier (4.5 mil visitors per yr), Royal Pavilion (300,000 per yr), Sea Life Centre (250,000), Brighton Festival (During May), Shopping in Lanes and North Laines. 2 Unis, Amex stadium, Promenade & Beach
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What is Brighton and Hove doing to try and rejuvenate itself?
Brighton and Hove Economic Partnership, in partnership with the City Council, are working through a 10 yr plan, known as the Strategic Framework for Tourism Development
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Describe this 10 yr plan
Began in 2004 and identifies what the city is striving to achieve by 2014. Aims include: 12% growth in tourism jobs, visitor income to increase by £600 mil, tourism businesses to be profitable all yr round.
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Describe survey facts about Brighton's tourism
61% of visitors were day visitors, 81% were domestic visitors. 65% were on holiday or visiting for leisure purposes. On average, day visitors were staying in Brighton for 3.5 hrs and spent an avg of £27.82. Those staying overnight spent about £88 pp
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Other cards in this set
Card 2
Front
Why did Brighton begin to suffer?
Back
Brighton started to duffer in the 70s-90s due to overseas competition, rising income, and cheaper flights. Also, british resorts were starting to become grotty
Card 3
Front
What are Brighton's attractions?
Back
Card 4
Front
What is Brighton and Hove doing to try and rejuvenate itself?
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