Branding and differentiation

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What is one way to differentiate one company from another?
Branding.
1 of 5
What is one way of comparing branded and non-branded products in the same market?
Market Mapping.
2 of 5
What does branding allow?
Premium pricing on products and services.
3 of 5
What often leads to successful product trial and repeat purchases?
Strong branding.
4 of 5
How can you differentiate your products and add a USP?
Design, Formulation, Function, Packaging and Name.
5 of 5

Other cards in this set

Card 2

Front

What is one way of comparing branded and non-branded products in the same market?

Back

Market Mapping.

Card 3

Front

What does branding allow?

Back

Preview of the front of card 3

Card 4

Front

What often leads to successful product trial and repeat purchases?

Back

Preview of the front of card 4

Card 5

Front

How can you differentiate your products and add a USP?

Back

Preview of the front of card 5

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