branding and promotion

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  • Created by: o_cook
  • Created on: 20-10-19 16:17
above-the-line promotion
adverts using media
1 of 13
advertising
communication between business and its customers where images are placed in the media to encourage purchases
2 of 13
below-the-line promotion
doesn't involve using the media
3 of 13
emotional branding
using the emotions of a consumer to build a brand
4 of 13
generic brands
products that only contain the name of the product category rather than the company or product name
5 of 13
manufacturer brands
brands created by the producers of goods or services
6 of 13
marketing mix
elements to meet consumer needs (4P's = product, price, place and promotion)
7 of 13
merchandising
promotion specifically at the point of sale of a product
8 of 13
own- label
products manufactured for wholesalers or retailers by the businesses
9 of 13
promotion
attempt to obtain customers by drawing their attention to a firm
10 of 13
public relations
an organisation's attempt to communicate with interested parties
11 of 13
sales promotions
methods of promoting products in the short- term to boost sales
12 of 13
sponsorship
making a financial contribution to an event in return for publicity
13 of 13

Other cards in this set

Card 2

Front

communication between business and its customers where images are placed in the media to encourage purchases

Back

advertising

Card 3

Front

doesn't involve using the media

Back

Preview of the back of card 3

Card 4

Front

using the emotions of a consumer to build a brand

Back

Preview of the back of card 4

Card 5

Front

products that only contain the name of the product category rather than the company or product name

Back

Preview of the back of card 5
View more cards

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