branding and promotion 0.0 / 5 ? Business StudiesMarketing mixASEdexcel Created by: o_cookCreated on: 20-10-19 16:17 above-the-line promotion adverts using media 1 of 13 advertising communication between business and its customers where images are placed in the media to encourage purchases 2 of 13 below-the-line promotion doesn't involve using the media 3 of 13 emotional branding using the emotions of a consumer to build a brand 4 of 13 generic brands products that only contain the name of the product category rather than the company or product name 5 of 13 manufacturer brands brands created by the producers of goods or services 6 of 13 marketing mix elements to meet consumer needs (4P's = product, price, place and promotion) 7 of 13 merchandising promotion specifically at the point of sale of a product 8 of 13 own- label products manufactured for wholesalers or retailers by the businesses 9 of 13 promotion attempt to obtain customers by drawing their attention to a firm 10 of 13 public relations an organisation's attempt to communicate with interested parties 11 of 13 sales promotions methods of promoting products in the short- term to boost sales 12 of 13 sponsorship making a financial contribution to an event in return for publicity 13 of 13
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