BOSTON MATRIX 4.0 / 5 based on 1 rating ? Business StudiesMarketing and competitive environmentsMarketing mixA2/A-levelOCR Created by: Michaela96Created on: 30-01-14 09:38 What is a product in a market with high growth and high share? Star 1 of 12 What is a product in a market with high growth but low share? Problem child 2 of 12 What is a product in a market with low growth and low share? Dog 3 of 12 What is a product in a market with low growth but high share? Cash cow 4 of 12 What stage of the life cycle is a cash cow? Maturity 5 of 12 What stage of the life cycle is a dog? Decline 6 of 12 What stage of the life cycle is a star? Growth 7 of 12 What stage of the life cycle is a problem child? Introduction 8 of 12 Which product is likely to be a strain on resouces? Star 9 of 12 Which product is most likely to break even? Problem children 10 of 12 Give 4 advantages of a Boston Matrix Helps predict changes, helps change objectives, helps decrease risk, helps calculate share 11 of 12 Give 5 disadvantages of a Boston Matrix Dynamic, no time scale, only an assumption, no external factors, high market share doesn't mean high profit 12 of 12
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