Becker and Rosenstock - The Health Belief Model

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The two cognitive assessments humans behaviour is based on according to the HBM?
Perception of the threat, Cost-benefit analysis
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The two factors which can influence the cognitive thinking?
Cue for action, Social/Demographic variables
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The perception of the threat
Two parts: 1. Perceived seriousness of the threat (e.g. will it actually kill me?), 2. Perceived vulnerability to the threat (e.g. how likely am I to get it?)
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The cost-benefit analysis
Where you assess the benefits from behavioural change outweigh the costs (criteria includes: time, money, side-effects, social pressure and loss of pressure)
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The cue for action
This might be a physical symptom (e.g. chest pains) or personal experience of someone with the condition, which would internal cues. Alternatively, it might result from a media or health education campaign, which would be external cues.
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Demographic/Social variables
Factors such as class, age, gender and ethnicity have their own norms,m which can influence behaviour
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Condom Use - Abrahams et al (a study to support the HBM)
Aim: to investigate the attitudes of condom use in the context of AIDS. Sample: students attending a university and polytechnic in Dundee, Scotland, 318/600 sexually active teenagers responded (53% response rate)
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Abrahams et al - procedure
Questionnaire addressing the attitudes to AIDS and condoms, measured using likert scales on three issues: Condom effectiveness, Condom Offensiveness and Condom attractiveness
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Abrahams et al - findings
Perceived seriousness + vulnerability of HIV had little effect, more effective to those who had used them before, more offensive to women and those who hadn't used them before, considered unattractive, loss of pleasure, awkwardness, partners reaction
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Evaluation of the HBM
Holistic model. Some studies contradict the HBM e.g. Janz and Becker, it over-rationalises human behaviour, routine behaviour doesn't fit into the model, and it doesn't take habit into consideration
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Card 2

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The two factors which can influence the cognitive thinking?

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Cue for action, Social/Demographic variables

Card 3

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The perception of the threat

Back

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Card 4

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The cost-benefit analysis

Back

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Card 5

Front

The cue for action

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