B.E Revision

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  • Created by: Wardie123
  • Created on: 03-01-15 13:11
What is a brand?
A name, term or feature that identifies one seller's product from those of other sellers.
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What can a brand image be established with?
Logos, symbols, colour, packaging, fonts, design, pictures, patterns, size, shape,image and slogans.
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What makes a strong brand?
1) Customers find it easy to identify the product. 2) It encourages brand loyalty. 3) It makes it easy to launch new products. 4) Can be sold at a high price.
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Competitive Markets have?
Lots of sellers. Similar prices. No one seller has market control.
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Why do similar prices arise?
Because customers will switch to alternatives if the price of one goes up, so businesses compete to attract customers with features other thja
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Other cards in this set

Card 2

Front

What can a brand image be established with?

Back

Logos, symbols, colour, packaging, fonts, design, pictures, patterns, size, shape,image and slogans.

Card 3

Front

What makes a strong brand?

Back

Preview of the front of card 3

Card 4

Front

Competitive Markets have?

Back

Preview of the front of card 4

Card 5

Front

Why do similar prices arise?

Back

Preview of the front of card 5

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