Bauer and the Magazine Industry - Dates and Numbers

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  • Created by: Hope
  • Created on: 13-04-15 16:21
What is the name of the company to whom Bauer Media have licensed out the French version of Closer?
Mondadori
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In the US how any magazine apps are in the top 10 highest grossing iPad apps?
9
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How many unique users does Bauer Media have in the UK every week?
19 million
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The recession has affected the magazine in two ways. What are they?
Audiences dont want to pay cover price, money spent on advertising is being reduced
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What magazine company did Bauer Media buy out in 2012?
ACP
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What are the four reasons that print magazines are falling in sales?
Print media in decline, competition with free media, getting expensive, lack of immediacy in rolling news culture
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How much did Bauer Media pay to acquire Emap?
1.14 billion
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What is Zinio
A popular magazine app aggregator
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Name three magazine companies who offer significant competition to Bauer Media?
ICP, Immediate, Shortlist
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In the UK, four of the magazines with the biggest ciruclation are published by which two supermarket groups?
Tesco and Waitrose
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Name the two free gossip sites that are providing serious competition for Bauer Media
Buzzfeed and Dailymail
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Define Audience Fragmantation
Smaller, niche audiences rather than one mass audience
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What is native advertising?
Adverts that initially look as if they are another magazine article
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Bauer Media recently lost a court case for unfair dismilssal of two Radio Clyde employees What did the case rest on?
Whether the journalists were seen as freelance or employees - the court rules they should have been treated as employees
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What are the headings of the 11 main issues in the magazine industry?
Recession, fall in print sales, move from print to online and digital, collapsing youth market, competition from other media, digital media not a saviour, globalisation, audience fragmentation, changes in advertising, changing workforce and mistakes
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What are the seven problems or making a move to digital?
Content, advertising, time reading, globailisation, e-commerce, platforms, profits
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How many countries does Bauer publish in?
16
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How many people work for Bauer?
6400
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Roughly how much does Bauer turn over in profit each year?
2.2 billion euros
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How many magazines does Bauer publish in the UK?
21
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Name three radio stations owned by Bauer Media?
Magic, Kiss, Kerrang
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How many unique users per week does it have for one of its products in the UK?
19 milion
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What percentage are Bauer Media losing in print sales year on year?
12%
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What is Bauer's percentage drop in operating profit since 2012?
24%
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Why is the youth market deserting magazines?
Lost interest in magazine content, not being targeted correctly, competition from other media
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Name three teen magazines which have been closed in the last 5 years?
Just 17, Smash Hits, Bliss, Cosmo Girl, Sugar
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What is sponsered advertising?
PPC or pay-per-click - banners generated by the use of key words in search
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When did Bauer Media buy Emap?
2007
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When where the journalist strikes?
2008 and 2010
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What is the golden demographic that advertisers and big companies are chasing?
16-34
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How many copies of Empire iPad edition have been sold?
12,000
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What was Bauer Media's 2013 turnover?
2.2 billion euros
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How many languages is Zinio avaliable in?
33
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What was the increase in revenue of the Grazia tablet edition?
51%
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What is the percentage of net circulation account for by digital mag editions?
1.8`%
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What is the percentage of Newsstand subscribers who come from outside of the UK?
80%
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How many Bauer Media magazines have a digital version?
4 out of 53
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How big is the average magazine app size?
500mb-700mb
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In the US how any magazine apps are in the top 10 highest grossing iPad apps?

Back

9

Card 3

Front

How many unique users does Bauer Media have in the UK every week?

Back

Preview of the front of card 3

Card 4

Front

The recession has affected the magazine in two ways. What are they?

Back

Preview of the front of card 4

Card 5

Front

What magazine company did Bauer Media buy out in 2012?

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