self-completion questionnaires
respondents complete the questionnaire themselves and then return it to the researcher
1 of 44
interview questionnaires
questions are read out to the respondent by the researcher who then records the respondents answers
2 of 44
closed questions
respondents are presented with either a list of options or a two way choice and have to select the resonse with which way they most agree
3 of 44
open questions
respondents are free to answer the question in any way that they like;there are no preset options
4 of 44
patterns of behaviour or attitudes seen in evidence
5 of 44
standardised questions
all respondents are asked the same questions in the same order, allowing for comparisons to be made
6 of 44
low response rate
not evryone that you want to pericipate in your research may do so, meaning that your respondents may no longer be typical of the population under study
7 of 44
data presented in a numerical form as a percentage
8 of 44
quantitative data
numerical data, often presened as statistics
9 of 44
qualitative data
in depth data usually prsented in a written form
10 of 44
structured interview
a set of standardised preset questions is read out to the respondent by the researcher
11 of 44
unstructure interview
a very flexible interview more like a converstion. instead of a list of questionsn to answer the researcher is more likely just to have general topics or ideas to dicuss
12 of 44
semi structured interview
somewhere in betwen a structured and an unstructured interview meaning that the researcher can have preset questions but also has the flexibility to follow up on interesting answers given by the respondent
13 of 44
focus group
several respondents are interviewed at once and are qallowed to discuss the questions being asked of them
14 of 44
research population
the group(s) of people relevant to the study being completed
15 of 44
interviewer bias
where the inderviewer influences the answers that the respondent gives
16 of 44
social desirability
where the respondent gives the kind of answer that they think the researcher wants to hear
17 of 44
non participant observation
where a researcher watches a group without getting involved in what they are doing
18 of 44
participant observation
where a researcher joins the group being studied and acts as they do whilst completing the observation
19 of 44
covert observation
where the researcher does not let the group being studied know that they are bing observed
20 of 44
overt observation
where the researcher tells the group under study that they are being observed or does not attempt to hide their presence from them
21 of 44
studying tpics and people with an open mind and not allowing your own vies and opinions to influence the findings
22 of 44
observer effect
when the presence of an observer affects the actions of the group under study, preventing the observer from seeing natural behaviour
23 of 44
ideas about what is morally right and wrong
24 of 44
to define exactly what is meant by any terms used for categorisation
25 of 44
the subject is presented in a one sided way which favours one point of viwe more than others
26 of 44
research device
the research method that you will use for your investigation such as a questionnaire or interiew questions
27 of 44
stratified sample
the research population is divided up into relvant groups such as by gender and age and a random sample is then taken from each of these groups to generate more represtentative data
28 of 44
results froma study can be applied to the whole research population
29 of 44
research population
the group(s) of people relevant to the studybeing completed
30 of 44
snowbal sample
non random sample where a researcher makes contact with one relevant respondent and then asks them to put them into contact with further respondents. often used when there is no sample frame
31 of 44
a small group of people usually cross sectional on whom research will be carried out
32 of 44
sampling frame
the source from which a sample is drawn
33 of 44
when the data can be said to accurately representthe research population in terms
34 of 44
random sample
the sample group is chosen completely at random
35 of 44
cross sectional
it will be made up of a range of different people to best represent the research population
36 of 44
systematic sample
selecting every nth name from the sampling frame there for not ramdom at all
37 of 44
using more than one research method or researcher in order to complete the inverstigation
38 of 44
pilot study
a small scale study completed before a piece of research to identify any possible problems
39 of 44
case study
a detailed and in depth study of one particular group or situation
40 of 44
longitudinal study
a study completed over a long period of time
41 of 44
primary data
information the researcher has gathered themselves
42 of 44
secondary data
information that has been collected by somebody elsea nd then used by the researcher
43 of 44
findings can be checked by another researcher if another researcher can do the research in the same way then the rsearch is reliable
44 of 44

Other cards in this set

Card 2


interview questionnaires


questions are read out to the respondent by the researcher who then records the respondents answers

Card 3


closed questions


Preview of the front of card 3

Card 4


open questions


Preview of the front of card 4

Card 5




Preview of the front of card 5
View more cards


No comments have yet been made

Similar Sociology resources:

See all Sociology resources »See all B671 resources »