Audience Revision notes

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  • Created by: Anjelala
  • Created on: 19-03-15 13:51
Hypodermic theory ?
-Audience could passively be influenced by the media. - Bobo doll experiment - old but still relevant
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Uses and gratifications theory ?
- Personal relationship - social integration - Diversion - Personal identity - Information
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3 different readings ?
- Dominant - Negotiated- Oppositional
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Maslow Hierarchy of needs?
Physiological, Safety, Love, esteem, Self-actualization ( Pyramid of specific needs of the audience)
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Lifestyle groupings ?
> Aspirer > Reformer > Explorer > Succeder > Resigned > Struggler > Mainstream
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NRS Social Classifications?
A:Upper middle B:Middle C1: Lower middle C2:Skilled working D: Working E:Unemployed/single earner
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Two step flow ?
-Opinion leader takes on messages and passes it on to their 'group'
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Theories used by producers to attract male audience ?
- Male gaze theory by Laura Mulvey
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Key term to describe 'the audience ?'
- Demographic
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Codes used to attract audience?
-Enigma code - Action code
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Advertising techniques to attract audience?
Flattering words, New ingredient, Family values, Celebrity endorsement, Nostalgia, Happy Kids, Statistical proof, Lifestyle fantasy, Selective advertising, Sound and music effects.
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Other cards in this set

Card 2

Front

Uses and gratifications theory ?

Back

- Personal relationship - social integration - Diversion - Personal identity - Information

Card 3

Front

3 different readings ?

Back

Preview of the front of card 3

Card 4

Front

Maslow Hierarchy of needs?

Back

Preview of the front of card 4

Card 5

Front

Lifestyle groupings ?

Back

Preview of the front of card 5
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