Audience effects

Created by: Vickeehhh
Created on: 17-06-13 11:55

Describe the hypodermic syringe model.

The media "injects" the audience with ideologys and information to a pasive audience. Everyone will react the same.

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Describe a critisim of the hypodermic syringe model.

• Doesn’t take into account that people/humans are social beings so therefore not realising that their reaction to the media can be influenced by others.

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Describe the two-step flow model.

Individuals (opinion leaders) recieive the informations, Opinion leaders then pass on this information

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What are the key ideas of the uses and gratification model.

People use the media for four reasons: 1. information 2. personal identity, 3. relationships 4. escapism

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Describe the role of the media according to Marxists.

emphasises the role of the mass media in the reproduction of the status quo. The media are, a ‘means of production’ in which capitalist society are in ownership of the ruling class. The media simply spread the ideas and world views

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What is a homogeneous audience?

and audience which recieves the medias information and ideas passively. The audience members all react the same and alike

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Other cards in this set

Card 2

Front

Describe a critisim of the hypodermic syringe model.

Back

• Doesn’t take into account that people/humans are social beings so therefore not realising that their reaction to the media can be influenced by others.

Card 3

Front

Describe the two-step flow model.

Back

Card 4

Front

What are the key ideas of the uses and gratification model.

Back

Card 5

Front

Describe the role of the media according to Marxists.

Back

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Audience effects