Audience effects

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  • Created by: Vickeehhh
  • Created on: 17-06-13 11:55
Describe the hypodermic syringe model.
The media "injects" the audience with ideologys and information to a pasive audience. Everyone will react the same.
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Describe a critisim of the hypodermic syringe model.
• Doesn’t take into account that people/humans are social beings so therefore not realising that their reaction to the media can be influenced by others.
2 of 6
Describe the two-step flow model.
Individuals (opinion leaders) recieive the informations, Opinion leaders then pass on this information
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What are the key ideas of the uses and gratification model.
People use the media for four reasons: 1. information 2. personal identity, 3. relationships 4. escapism
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Describe the role of the media according to Marxists.
emphasises the role of the mass media in the reproduction of the status quo. The media are, a ‘means of production’ in which capitalist society are in ownership of the ruling class. The media simply spread the ideas and world views
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What is a homogeneous audience?
and audience which recieves the medias information and ideas passively. The audience members all react the same and alike
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Other cards in this set

Card 2

Front

Describe a critisim of the hypodermic syringe model.

Back

• Doesn’t take into account that people/humans are social beings so therefore not realising that their reaction to the media can be influenced by others.

Card 3

Front

Describe the two-step flow model.

Back

Preview of the front of card 3

Card 4

Front

What are the key ideas of the uses and gratification model.

Back

Preview of the front of card 4

Card 5

Front

Describe the role of the media according to Marxists.

Back

Preview of the front of card 5
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