Audience Theory: Stuart Hall, Reception Theory

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What is the basis of Reception Theory?
Meaning is ENCODED by the producer, and DECODED by the audience
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How did Hall suggest audineces find meaning from a text?
The way an audince DECODES texts relies on their own experiences and social demographics
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What did Hall say all texts are?
Polysemic - meaning that they can have multiple meanings
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What are the 3 ways, in which Hall states, texts can be 'read'?
Preferred Reading, Negotiated Reading and Oppositional Reading (you only really need to know Preferred and Oppositional)
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What does Preferred Reading mean?
The audience responds to the text in the way the media producers expect them + want them to
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What does Negotiated Reading mean?
The audience partly agrees with the message of the text, but may disagree with other parts
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What does Oppositional Reading mean?
The audience is in complete disagreement with the intended meaning of a text
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Other cards in this set

Card 2

Front

How did Hall suggest audineces find meaning from a text?

Back

The way an audince DECODES texts relies on their own experiences and social demographics

Card 3

Front

What did Hall say all texts are?

Back

Preview of the front of card 3

Card 4

Front

What are the 3 ways, in which Hall states, texts can be 'read'?

Back

Preview of the front of card 4

Card 5

Front

What does Preferred Reading mean?

Back

Preview of the front of card 5
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