Audience Theory: Stuart Hall, Reception Theory 0.0 / 5 ? Media StudiesSection A - Theorectical evaluation of productionA2/A-levelOCR Created by: ClaireMAllenCreated on: 13-04-17 20:27 What is the basis of Reception Theory? Meaning is ENCODED by the producer, and DECODED by the audience 1 of 7 How did Hall suggest audineces find meaning from a text? The way an audince DECODES texts relies on their own experiences and social demographics 2 of 7 What did Hall say all texts are? Polysemic - meaning that they can have multiple meanings 3 of 7 What are the 3 ways, in which Hall states, texts can be 'read'? Preferred Reading, Negotiated Reading and Oppositional Reading (you only really need to know Preferred and Oppositional) 4 of 7 What does Preferred Reading mean? The audience responds to the text in the way the media producers expect them + want them to 5 of 7 What does Negotiated Reading mean? The audience partly agrees with the message of the text, but may disagree with other parts 6 of 7 What does Oppositional Reading mean? The audience is in complete disagreement with the intended meaning of a text 7 of 7
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