Audience Theory

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Copy-Cat Theory
Where an individual acts out what they have seen on screen
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Active Viewing
Recognise that it's just the media and does not believe it
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Hypodermic Syringe Model
Injects the audience with ideas and meanings, this is the effect that mass media has on audience
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Passive Viewing
Audience soaks up the views and beliefs
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Uses and Gratifications
Media is used for our own uses. For example; we watch the news to be informed but have the ability to switch off
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Cultivation Theory
If you watch a lot of tv, it can have a long term effect on you. It can change and manipulate your views. E.g; if you watch a lot of violence, it becomes acceptable
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Cartharls Theory
'Violence in Media reduces violence in Society' - this is by providing an outlet for feeling
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Postmodernism
Audience theories are nonsense boundaries between reality and media are blurred because audience can be producers too
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Reception Analysis
How you perceive something, your own interpretation
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The Two-Step Flow
What you watch in the media, you are likely to discuss with others that may change your view/opinion
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Culmination Theory
The more you watch something, the more comfortable you are with it. E.g Becoming desensitised Violence
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Other cards in this set

Card 2

Front

Recognise that it's just the media and does not believe it

Back

Active Viewing

Card 3

Front

Injects the audience with ideas and meanings, this is the effect that mass media has on audience

Back

Preview of the back of card 3

Card 4

Front

Audience soaks up the views and beliefs

Back

Preview of the back of card 4

Card 5

Front

Media is used for our own uses. For example; we watch the news to be informed but have the ability to switch off

Back

Preview of the back of card 5
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