Audience Related

?
  • Created by: tomlpugh
  • Created on: 12-05-17 10:57
This group want status and prefer brands that show their place in society. They are happy to live on credit and will buy items like designer labels. They are stylish and dynamic and may be persuaded by celebrity endorsement.
Aspirers
1 of 25
relating to the structure of populations.
Demographic
2 of 25
implicit in what the most widespread assumption about entertainment, namely, that it provides 'escape.' These 3 reasons are are generated by reality. The consumption of media provides audiences with a 'utopian solution.'
Dyers Utopian Theory
3 of 25
Likes to discover new things. They are attracted by brands that offer new experiences and instant results.
Explorers
4 of 25
is a film editing technique associated with the continuity editing system. It is based on the premise that an audience will want to see what the character on-screen is seeing.
Eyeline match
5 of 25
leadership or dominance, especially by one state or social group over others.
Hegemony
6 of 25
(especially of a film or television plot) having a striking and easily communicable idea.
High Concept
7 of 25
The hypodermic needle model (also known as the hypodermic-syringe model, transmission-belt model, or magic bullet theory) is a model of communications suggesting that an intended message is directly received and wholly accepted by the receiver.
Hypodermic Syringe Theory
8 of 25
Meanings, including narrative, depend on binary oppositions - he explores there in terms of underlying typical themes rather than events. Conflict helps to drive the narrative. Examples Hero vs Villain, Good vs Bad, West vs East
Levi-Strauss Theory
9 of 25
These make up 40% of the population. They like security, tried and trusted brands and like to think they belong to a group of like minded people. They like value for money and are less likely to take risks,
Mainstreamers
10 of 25
means how the text speaks to the audience, and involves them. It also refers to how a text influences the audience. Direct mode of address: The model looks directly at the audience, or the writing speaks to 'you'.
Mode of Address
11 of 25
An essay which coined the term “Male Gaze” which soon went on to become a very well know and discussed theory. In film, the male gaze occurs when the audience is put into the perspective of a heterosexual man.
Mulveys Theory
12 of 25
This is where the audience accepts some of the text and disagrees with others therefore negotiating over their acceptance of what is presented to them. For example, an audience may buy the Cosmopolitan magazine for the fashion articles and the interv
Negotiated reading
13 of 25
This is where the audience does not agree with the ideology of the text or content. This may be related to the culture, age, gender or other factors affecting audience response. For example, an older person watching the inbetweeners may have an oppos
Oppositional reading
14 of 25
subsequent to or coming later than that which is modern.
Post modern
15 of 25
this is where the audience accepts the dominant reading of the text and interprets the text in the way that the producer of the text intended. This is usually the case if the text reflects the ideas and beliefs of the audience. For example, the reade
Preferred reading
16 of 25
This group are defined by their self-esteem and self-fulfilment. They tend to be innovative and are less impressed by status. They are not materialistic and are socially aware. They may be more inclined to buy brands that are environmentally friendly
Reformers
17 of 25
Enigma codes - anything that sets up a question in the narrative (leads us to question what is going on), this could be a character / prop / location / storyline for example.
Roland Bathes Theory
18 of 25
These are people who already have status and control and have nothing to prove. They prefer brands that are serious and reliable and believe that they deserver the best.
Succeeders
19 of 25
suggests that all narratives follow a three part structure where they begin with equilibrium, where everything is balanced, progress as something comes along to disrupt that equilibrium, and finally reach a resolution, when equilibrium is restored.
Todorovs Narrative Theory
20 of 25
An individual observes an ideology and then discusses it with their social group creating different opinions on the matter.
Two step flow theory
21 of 25
is an approach to understanding why and how people actively seek out specific media to satisfy specific needs.
Uses and Gratification theory
22 of 25
was essentially interested in the narrative of folk tales. They were about the same basic struggles and they appeared to have ‘stock characters’. He identified a theory about characters and actions as narrative functions; they provide a structure for
Vladimir Propp’s Theory
23 of 25
is an approach to understanding why and how people actively seek out specific media to satisfy specific needs.
Uses and Gratification theory
24 of 25
was essentially interested in the narrative of folk tales. They were about the same basic struggles and they appeared to have ‘stock characters’. He identified a theory about characters and actions as narrative functions; they provide a structure for
Vladimir Propp’s Theory
25 of 25

Other cards in this set

Card 2

Front

relating to the structure of populations.

Back

Demographic

Card 3

Front

implicit in what the most widespread assumption about entertainment, namely, that it provides 'escape.' These 3 reasons are are generated by reality. The consumption of media provides audiences with a 'utopian solution.'

Back

Preview of the front of card 3

Card 4

Front

Likes to discover new things. They are attracted by brands that offer new experiences and instant results.

Back

Preview of the front of card 4

Card 5

Front

is a film editing technique associated with the continuity editing system. It is based on the premise that an audience will want to see what the character on-screen is seeing.

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Media Studies resources:

Sophie
See all Media Studies resources »See all Terminology resources »