Audience Key Terms

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Passive Consumers
People who naively buy media products without thinking
1 of 5
Categories
How audiences are divided
2 of 5
Target Audience
Group of people a product is designed for
3 of 5
Demographic
Age, Gender, Socio-Economic status
4 of 5
Psychographic
Interests, Beliefs and Generation
5 of 5

Other cards in this set

Card 2

Front

How audiences are divided

Back

Categories

Card 3

Front

Group of people a product is designed for

Back

Preview of the back of card 3

Card 4

Front

Age, Gender, Socio-Economic status

Back

Preview of the back of card 4

Card 5

Front

Interests, Beliefs and Generation

Back

Preview of the back of card 5

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