to explore how and why individuals are influenced by a large group to behave in a certain way in an ambiguous situation
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who were the participants in the study?
123 male americans (undergraduates)
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procedures of aschs study?
naive participant in a room with 6/7 confederates ( working with Asch) 18 trials 12 where critical trials were confederates gave wrong answer before the naive participant
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what were Asch's finding?
37% of answers by naive participant were incorrect. 75% of all naive participants conformed at least once
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what did Asch conclude?
the participants conformed because they did not want to stand out. participants who had low self-esteem were more likely to conform
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