What are the 3 factors that affect majority influence?
Size of the majority, unanimity of the majority, nature of the task.
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How does the size of the majority affect majority influence and conformity?
Majority of 3 or more people are sufficient to cause conformity even when the correct answer is obvious.
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How does unanimity of the majority affect how many conform?
Instructing 1 of the confederates to go against the majority and give the correct answer made confederates less likely to conform and go with the incorrect answer.
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How does the nature of the task affect conformity?
When the task was made more difficult, conformity rates increased.
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What was the aim of Asch's research?
To investigate the effects of conformity to a majority when the task is unambiguous.
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Describe the methodology of Asch's research
A laboratory experiment.
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Describe the procedure for the participants
A naive participant would be asked 'which of the 3 lines, A, B or C matches the stimulus line x?' The naive participant would answer the question after several stooges have given the wrong answer.
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What did Asch find?
Individuals conformed in 1 out of 3 occasions. 32% conformity shown until one stooge disrupts the majority and gives the correct answer. Conformity then dropped to 5%. Majorities bigger than 3 make little difference to the conformity effect.
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What are the 2 reasons for why we conform to majorities?
The need to belong to a group and the need to be right.
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When does the need to belong most likely occur?
Influences those most who have poorer self-esteem and are insecure about their own worth and opinions.
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When does the need to be right arise?
Arises when ambiguous situation occurs and we look to other people's solutions to guide our own.
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Other cards in this set
Card 2
Front
How does the size of the majority affect majority influence and conformity?
Back
Majority of 3 or more people are sufficient to cause conformity even when the correct answer is obvious.
Card 3
Front
How does unanimity of the majority affect how many conform?
Back
Card 4
Front
How does the nature of the task affect conformity?
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