AS unit 1 Business Studies Questionnaire

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  • Created by: jacob
  • Created on: 23-12-13 19:40

1. Define what is meant by Penetration Pricing

  • this strategy uses a low price to enter the market & gain market share
  • this strategy uses a high price to enter the market. Even though the price is high, some people may still be eager to try a new product once sales from the group of people disappear the price of the product can decrease to attract new customers.
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2. Which one of these is a non profit motive for becoming an entrepreneur

  • getting respect
  • Being self satisfied
  • making profit

3. Factors two things would cause a shift in demand

  • Changes in Income & changes in FTP's
  • changes in costs of Production & changes in Government legislation Tax
  • The weather & natural disasters

4. Which one of these is a motive for becoming an entrepreneur

  • Money
  • Woman
  • Cars

5. Define a Democratic Leader

  • guide rather than dictate, consulting widely and encouraging everyone to participate in the decision making process.
  • take top-down decisions without consulting employees to find out their views. they may provide very little information on the reasons for the decision
  • behave rather as a parent might in making family decisions. They consult at every level and explain their reasons, but take the final decision themselves.


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