AS unit 1 Business Studies Questionnaire

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the amount by which sales can fall from their current level before reaching the break-even point
A margin used to keep profit safe
where sales can increase from their current level

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assume that human beings want to work and will commit themselves to work effectively without strict controls. They will engage with the objectives of the organisation, accept responsibility and use their initiative to help solve problems
assume their employees are lazy and prefer to be given firm direction with strict controls> Managers will adopt to a stick and carrot approach to make them work hard. This may involve targets with heavy penalties if they are not met.
Love employees and give them bonuses for working hard

Some firms set their prices the same as their competitors
this strategy uses a high price to enter the market. Even though the price is high, some people may still be eager to try a new product once sales from the group of people disappear the price of the product can decrease to attract new customers.
this strategy uses a low price to enter the market & gain market share