AS Key Concepts

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Communication
A process through which meanings are exchanged.
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Culture
A particular way of life which expresses certain meanings and values.
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Context
The situation within which communication takes place.
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Representation
The construction in any medium (especially the mass media) of aspects of ‘reality’ e.g. people, places, objects, events, cultural identities etc. Such representations may be in speech or writing as well as still or moving pi
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Value
The worth, importance, or usefulness of something to somebody.
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Identity
The sense we have of ourselves, which we then ‘represent’ ‘elsewhere’: a person’s social meaning.
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Card 2

Front

A particular way of life which expresses certain meanings and values.

Back

Culture

Card 3

Front

The situation within which communication takes place.

Back

Preview of the back of card 3

Card 4

Front

The construction in any medium (especially the mass media) of aspects of ‘reality’ e.g. people, places, objects, events, cultural identities etc. Such representations may be in speech or writing as well as still or moving pi

Back

Preview of the back of card 4

Card 5

Front

The worth, importance, or usefulness of something to somebody.

Back

Preview of the back of card 5
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