Pricing strategy - Charging a permanently high price (for luxury products)
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Card 7
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Pricing strategy - Charging the same or similar price as rivals
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Card 8
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The stage of a product's life cycle where you can build an awareness of your product or service in certain markets and develop a specific market (usually marked with high levels of advertising)
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Card 9
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The stage of a product's life cycle where sales growth begins to accelarate with increasing sales year-over-year
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Card 10
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The stage of a product's life cycle where demand will not increase. If it were to increase it would've already done so. No amount of advertising can now increase the demand for this product as it has reached the upper bounds
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Card 11
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The stage of a product's life cycle where the product has passed its highest point of demand and the demand is decreasing as a newer product makes it obsolete.
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Card 12
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Part of the Boston Box - These have a high market share as well as a high market growth. They should be heavily invested in as they have lots of potential to sell and to bring brand loyalty.
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Card 13
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Part of the Boston Box - These have a low market share but high market growth. They have the potential of being better and turning into stars. They are a starting point for most businesses
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Card 14
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Part of the Boston Box - These have a high market share but low market growth. Their profits are maximized as they are in the maturity stage of a product life cycle. The revenue generated from these may be used to invest in stars and question marks.
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Card 15
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Part of the Boston Box - These have a low market share as well as a low market growth. Should not be invested in and should get rid of these by scrapping them or selling them.
