AS Business Unit 2 Keywords Revision Part 1 Crossword

1. Part of the Boston Box - These have a low market share but high market growth. They have the potential of being better and turning into stars. They are a starting point for most businesses (7, 8)
4. Part of the Boston Box - These have a low market share as well as a low market growth. Should not be invested in and should get rid of these by scrapping them or selling them. (4)
5. Good and effective marketing objectives must be.. (5)
6. A social trend - This involves trading in a way which is deemed morally correct (7)
7. Part of the Boston Box - These have a high market share as well as a high market growth. They should be heavily invested in as they have lots of potential to sell and to bring brand loyalty. (5)
8. The stage of a product's life cycle where sales growth begins to accelarate with increasing sales year-over-year (6)

2. This makes it against the law to plagiarise someone else's idea or work and pass it off your own (9)
3. Price elsaticity of demand measures the ______ of demand to changes in price (11)
9. Marketing strategies are how the business intend to acheive their marketing.. (5)
10. PED = % change in demand ÷ % change in.. (5)

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