AS Psychology- Approaches

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Definition of the cognitive approach
The cognitive aproach strives to explain behaviour as a result of our mental processes such as attention, memory and comprehension.
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Two weaknesses of cognitive approach
Reductionist approach. Low validity as we dont know what people are actually thinking.
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Two strengths of cognitive approach
Mainly lab experiments so high contol. Useful contributions.
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Definition of the social approach
Social psychology says our behaviour is a result of our environment and people we interact with such as parents or teachers.
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Two weaknesses of social
Unethical. Low generalisability.
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Two strengths of social
High ecological validity. Useful results.
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Definition of developmental approach
Developmental psychology is concerned with how people change and develop across their lifespan.
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Two advantages of developmental
Improved our understanding of people at different ages and stages of development. Helps us positively influence childrens behaviour.
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Two disadvantages of developmental
Some areas are hard to study scientifically. There are many ethical issues with working with children as research could scar them.
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Definition of the biological approach
Biological psychology is concerned with genes, nervous system and hormones effects on our behaviour.
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Two strengths
It uses scientific research methods. Leads to advances in understanding.
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two weaknesses
Lack of ecological validity because of lab experiments. Reductionist idea. Attempts to explain complex behaviour scientifically.
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Card 2

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Two weaknesses of cognitive approach

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Reductionist approach. Low validity as we dont know what people are actually thinking.

Card 3

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Two strengths of cognitive approach

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Card 4

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Definition of the social approach

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Card 5

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Two weaknesses of social

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