AS Media Case Studies

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What is Levi-Strauss' theory?
Binary Opposites
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What is Todorov's theory?
5 Stages of Equilibrium
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What is Andrew Goodwin's theory?
Music Videos
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What is Propp's Theory? Explain.
8 Character Roles: Hero, Villain, Flase Hero, Princess, Father, Donor, Dispatcher & Helper
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What is John Hartley's theory?
Genre is interpreted culturally
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What is Blumler & Katz's theory?
Uses and Gratifications
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What is Katz and Larzafeld's theory?
Two Step Flow
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What is Stuart Hall's theory?
Reception Theory
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George Gerbner?
Cultivation Theory
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What is Angela McRobbie's theory?
Post Feminist Icon Theory
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What is Laura Mulvey's theory?
Male Gaze
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What is Richard Dyer's theory?
Stereotypes legitimise equality
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What is Andy Medhurst's theory?
Stereotyping is shorthand for identification
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What is Tessa Perkins theory?
Stereotyping has elements of truth
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What is Judith Butler's theory?
Gender is a performance
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What is Alvarado's theory? When was it established?
Racial Stereptyping in Media, 1987
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What is Gauntlett's theory?
Pick and Mix Theory
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What are Young and Rubicam's 4C's
Cross Cultural Consumer Characterisaton
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What are the 7 core values?
Discovery, Status, Control, Enlightenment, Secruity, Escapism, Survival
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What is Todorov's theory?

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5 Stages of Equilibrium

Card 3

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What is Andrew Goodwin's theory?

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Card 4

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What is Propp's Theory? Explain.

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Card 5

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What is John Hartley's theory?

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