- improvement in technology and transport
- cheaper labour
- flexible workforce
- encouragement from the government
- cheaper land
- fewer environmental restrictions
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How many employees does Apple have?
137,000 full time employees
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Where are the main products designed?
Silicon Valley, California
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Where are the main products made?
In mainland China, by Foxconn
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Why is China the ideal location for production?
- large source of highly skilled, low paid workers
- this generates jobs and brings investment into china
- Foxconn city is a business park it contains high security and workers work on site
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What other countries are Apple products made in?
Thailand, Malaysia, the Czech Republic, South Korea, Singapore, and the Philippines
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Why is part of Apple in Cork, Ireland?
Apple was lured to locate in Ireland because of the 12.5% corporation tax
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What are the issues with Apple and tax?
- apple has been accused of avoiding corporate tax
- apple uses subsidiary firms in other countries in order to avoid tax
- it was claimed apple had received favourable treatment of tax from Irish government
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What are the environmental issues with Apple?
criticisms have mainly come from Greenpeace for...
-it's reliance on non-renewable sources to supply energy
-use of toxic chemicals
-lack of recyclable products
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How many acquisitions and mergers does Apple have?
71
Examples include: Siri, Shazam, Logic Pro X
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Why does Apple not use glocalisation?
Apple relies on social media to see the brand.
Apple focuses on their UVP (unique value proposition), which is beautiful design that works right out of the box with ever-smaller packaging.
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