It is a brand that is used all around the world, but the original HQ is in California, Silicon Valley, USA. Manufacturers are in LEDC's and retailers in MEDC's. The USA is the most developed country in the world.
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Reasons for locating in country
Next to Berkeley University - easier to get skilled workers. Cheaper - lower wages - More profit. Production mostly in Asia (lower costs + availability of skilled workers).
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Continuation...
Apple plans to open further 25 retail stores in China by 2012 to tap into huge market of over 600 million mobile phone users. Some high end production is under taken in Ireland. Cheaper - more materials
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Local economic effect
Positive multiplier. Provides jobs to a large number of people (49,000)
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Local social effect
14 deaths - suicides. Educational impact. 70 hours working week
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Regional social effect
KIS
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Other cards in this set
Card 2
Front
Next to Berkeley University - easier to get skilled workers. Cheaper - lower wages - More profit. Production mostly in Asia (lower costs + availability of skilled workers).
Back
Reasons for locating in country
Card 3
Front
Apple plans to open further 25 retail stores in China by 2012 to tap into huge market of over 600 million mobile phone users. Some high end production is under taken in Ireland. Cheaper - more materials
Back
Card 4
Front
Positive multiplier. Provides jobs to a large number of people (49,000)
Back
Card 5
Front
14 deaths - suicides. Educational impact. 70 hours working week
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