Analysis of trends and extrapolation

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What is sales forecasting?
Assumes past trends and predicts future trends
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Examples of sales forecasting
Moving averages, trend analysis, extrapolation and correlation
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Cyclical fluctuations
Looks at tracking economic factors e.g. boom and recession
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Seasonal fluctuations
Changes in season affect markets
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Random fluctuations
Trends occur for no reason e.g. toys, fashion and social
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Limitations of analysis of trends and extrapolation
Past does not accurately represent the future, correlation changes over time & external influences change trends
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Methods of forecasting
Business oracle, brainstorming & hunches of individuals
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Consequences of incorrect forecasting
Inaccurate production (too much/too little), lose customers & wasted products (high waste cost)
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Other cards in this set

Card 2

Front

Examples of sales forecasting

Back

Moving averages, trend analysis, extrapolation and correlation

Card 3

Front

Cyclical fluctuations

Back

Preview of the front of card 3

Card 4

Front

Seasonal fluctuations

Back

Preview of the front of card 4

Card 5

Front

Random fluctuations

Back

Preview of the front of card 5
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