Analysing Attitudes - WK 4 Intro

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Who did Ajzen & Madden (1986) test their model on?
Students
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The recall of any events that can be reported from your life are known as?
Episodic memories
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What type of attitude exists at an unconscious level?
Implicit attitudes
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What is the most common method for measuring attitudes?
Self-report questionnaires
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What is the biggest problem for measuring attitudes?
People may show social desirability bias
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The recall of facts that have meaning (NOT from personal experience) are known as?
Semantic memories
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What type of measure infers attitudes from data?
Implicit measures
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Participants are attached to a machine that they are "told" can detect lies. What is this called?
Bogus pipeline
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Lizzie met with her friend yesterday afternoon at a coffee shop. What type of memory is involved here?
Semantic & episodic
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Which patients have more severe problems with long term episodic memory?
Patients with amnesia
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What is the key assumption of the Hierarchical Network Model?
Semantic memory is organised into a series of hierarchical networks
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According to Collins & Quillan's (1969) model, how do we decide quickly that "the canary is yellow"?
The concept (canary) & property (yellow) are stored together at the same level of hierarchy
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What was the main finding in Collin & Quillan's (1969) study?
The time taken to respond to true sentences became slower with increasing separation between the subject & property
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What is a criticism of the Spreading Activation Model?
The model makes oversimplified assumptions
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In the hierarchical model of concept classification there are three levels. What are they?
Superordinate, basic, subordinate
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In the hierarchical model of concept classification, which category is most used?
Basic-level
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In the hierarchical model of concept classification, what category does everyone typically use for faces?
Subordinate-level
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What concept did Barsalou (2009) use to illustrate the limitations with many theories of semantic memory?
A bicycle
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"Concept processing involves perceptual & motor systems. It depends very much on the current context" What theory suggests this?
Situational Simulation Theory
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In the hub and spoke model, what do the "spokes" consist of?
Modality specific information
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Evidence from patients with semantic dementia & neuroimaging studies suggest that hubs are located in the...?
Anterior temporal lobes
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What is a histogram?
Distribution (“how many of which”) of scores of a single variable
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What is a scatter plot?
Relationship between the scores of two variables
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What did Ajzen's Theory of Planned Behaviour evolve from?
Theory of Reasoned Action
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In Ajzen's Theory of Planned Behaviour, what term refers to the perceived social pressure to perform/not perform the behaviour?
Subjective norm
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What term relates to the intrinsic attractiveness/"good"-ness or averseness/"bad"-ness of an event, object, or situation?
Valence
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What term refers to anything (person, behavior, trait, etc.) that is noticeable & attracts attention compared with its surroundings?
Salience
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In an experiment, when asked to name a bird Lizzie is much more likely to respond with robin instead of penguin. What is this an example of?
Typicality effect
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Card 2

Front

The recall of any events that can be reported from your life are known as?

Back

Episodic memories

Card 3

Front

What type of attitude exists at an unconscious level?

Back

Preview of the front of card 3

Card 4

Front

What is the most common method for measuring attitudes?

Back

Preview of the front of card 4

Card 5

Front

What is the biggest problem for measuring attitudes?

Back

Preview of the front of card 5
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