Amazon Principles

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Customer Obsession
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.
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Ownership
Leaders are owners. They think long term and don't sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say "thats not my job."
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Invent and Simplify
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by "not invented here." May be misunderstood when do new things.
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Are right, a lot
Leaders are right a lot. They have strong judgements and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.
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Learn and be Curious
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.
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Hire and Develop the Best
Leaders raise the performance bar with every hire and promotion. Recognise exceptional talent and willingly move them about the organisation. Develop leaders and take seriously role of coaching. Work for people to invent mechanisms for career develop
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Insist on the Highest Standards
Leaders have high standards - many think these are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high quality products. Ensure defects do not get sent down the line and problems are fixed and stay fixed.
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Think Big
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. Think differently and look around corners for ways to serve customers.
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Bias for Action
Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.
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Frugality
Accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size or expense.
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Earn Trust
Leaders listen attentively, speak candidly and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their teams smell of perfume. Benchmark themselves against best
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Dive Deep
Leaders operate at all levels, stay connected to the details, audit frequently and are skeptical when metrics and anecdote differ. No task is beneath them.
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Have Backbone, Disagree and Commit
Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined commit
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Deliver Results
Focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.
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Other cards in this set

Card 2

Front

Ownership

Back

Leaders are owners. They think long term and don't sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say "thats not my job."

Card 3

Front

Invent and Simplify

Back

Preview of the front of card 3

Card 4

Front

Are right, a lot

Back

Preview of the front of card 4

Card 5

Front

Learn and be Curious

Back

Preview of the front of card 5
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