AIDA MODEL 4.0 / 5 based on 1 rating ? Business StudiesMarketing and competitive environmentsMarketing mixA2/A-levelOCR Created by: Michaela96Created on: 27-01-14 09:23 What does the A stand for? (first one) Attention 1 of 11 What is the aim of this stage? To improve awareness 2 of 11 What does the I stand for? Interest 3 of 11 What is the aim of this stage? To make the customers want to know more 4 of 11 What does the D stand for? Desire 5 of 11 What is the aim of this stage? To give specific reasons to buy and be informative 6 of 11 What does the last A stand for? Action 7 of 11 What is the purpose of this stage? To persuade people to actually buy it 8 of 11 What is the AIDA model? Used to ensure the promotion used is effective and moves buyers through to a purchase 9 of 11 Give 3 disadvantages of the AIDA model Not suitable for a line of products, some products may skip stages, inaccurate - hard to know what stage it comes under 10 of 11 Give 2 advantages of the AIDA model Identify effectiveness - will help to improve, makes sure all areas of the model are covered 11 of 11
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