AIDA MODEL

HideShow resource information
What does the A stand for? (first one)
Attention
1 of 11
What is the aim of this stage?
To improve awareness
2 of 11
What does the I stand for?
Interest
3 of 11
What is the aim of this stage?
To make the customers want to know more
4 of 11
What does the D stand for?
Desire
5 of 11
What is the aim of this stage?
To give specific reasons to buy and be informative
6 of 11
What does the last A stand for?
Action
7 of 11
What is the purpose of this stage?
To persuade people to actually buy it
8 of 11
What is the AIDA model?
Used to ensure the promotion used is effective and moves buyers through to a purchase
9 of 11
Give 3 disadvantages of the AIDA model
Not suitable for a line of products, some products may skip stages, inaccurate - hard to know what stage it comes under
10 of 11
Give 2 advantages of the AIDA model
Identify effectiveness - will help to improve, makes sure all areas of the model are covered
11 of 11

Other cards in this set

Card 2

Front

What is the aim of this stage?

Back

To improve awareness

Card 3

Front

What does the I stand for?

Back

Preview of the front of card 3

Card 4

Front

What is the aim of this stage?

Back

Preview of the front of card 4

Card 5

Front

What does the D stand for?

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Marketing and competitive environments resources »