Advertisment 0.0 / 5 ? PsychologyMedia psychologyA2/A-levelAQA Created by: megalberryCreated on: 02-12-14 09:47 Hovland et al found effective persuasion could be achieved by focusing on WHO(communicatior) say WHAT(persuasive message) to WHOM(audience) 1 of 6 Petty and Cacioppo attractive celebs appear in advertisment to persuade audiences to buy a particular type of product 2 of 6 eyh etg4 3 of 6 trh w2Y 4 of 6 thhjn \WT4 5 of 6 hjgnyhsrz W4TG 6 of 6
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