Advertisment

HideShow resource information
Hovland et al
found effective persuasion could be achieved by focusing on WHO(communicatior) say WHAT(persuasive message) to WHOM(audience)
1 of 6
Petty and Cacioppo
attractive celebs appear in advertisment to persuade audiences to buy a particular type of product
2 of 6
eyh
etg4
3 of 6
trh
w2Y
4 of 6
thhjn
\WT4
5 of 6
hjgnyhsrz
W4TG
6 of 6

Other cards in this set

Card 2

Front

attractive celebs appear in advertisment to persuade audiences to buy a particular type of product

Back

Petty and Cacioppo

Card 3

Front

etg4

Back

Preview of the back of card 3

Card 4

Front

w2Y

Back

Preview of the back of card 4

Card 5

Front

\WT4

Back

Preview of the back of card 5
View more cards

Comments

No comments have yet been made

Similar Psychology resources:

See all Psychology resources »See all Media psychology resources »