Advertising

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Short Term Promotion where a organisation offers an insensitive e.g. a discount
Sales Promotion
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Where an organization pays another to display their name or logo e.g emirates for Arsenal
Sponsorship
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When a company gets their information across with the use of TV adverts, newspapers adverts and direct mail
Communication channel
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When company's communicate direct to the customer e.g. Direct mail shots
Direct marketing
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When an organisation uses a display board or banner at an exhibition or a travel agency
Displays
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Maintaining a good will and understanding between the organisation and the public e.g. press release
Public relations
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When someone sells to you directly face to face e.g. Door to door sales
Personal selling
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These are used to promote products e.g. brochures
Promotional materials
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Other cards in this set

Card 2

Front

Where an organization pays another to display their name or logo e.g emirates for Arsenal

Back

Sponsorship

Card 3

Front

When a company gets their information across with the use of TV adverts, newspapers adverts and direct mail

Back

Preview of the front of card 3

Card 4

Front

When company's communicate direct to the customer e.g. Direct mail shots

Back

Preview of the front of card 4

Card 5

Front

When an organisation uses a display board or banner at an exhibition or a travel agency

Back

Preview of the front of card 5
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