Advertisements 0.0 / 5 ? Media StudiesAdvetisements ASWJEC Created by: MeganxxCreated on: 22-05-14 15:16 Consumable products Beauty/Grooming products, encourage an audience to buy, very competitive area of the advertising industry 1 of 16 Purpose of Charity advertising To raise awareness and to encourage donations 2 of 16 Purpose of Government department advertising Health, to raise awareness about certain issues like smoking 3 of 16 Purpose of Organisers of events eg 2012 Olympics to boost ticket sales and promote the events to a broader audience 4 of 16 Educational Establishment advertising To persuade people to go there for studies 5 of 16 Brand Identifies one company's products from those of another 6 of 16 Brand Identity The associations the audience makes with brand is built over time 7 of 16 Campaign Run by an advertising agency, this incorporates all the ways in which the product is promoted 8 of 16 Slogan A catchy phrase that is memorable and thus becomes associated with the product 9 of 16 Enigma A mysteru contained within a media text- making audiences curious 10 of 16 Product Endorsement The use of celebrities, member of public, experts- saying how good the product is 11 of 16 Iconic Representation The actual image of the product appears in the advert 12 of 16 Hard Sell 'In your face' advertising. Usually short, load and the price and where to buy it from is clearly identified 13 of 16 Soft Sell These adverts are much more subtle and attempt to sell a lifestyle rather than just a product. The actual product is not always obvious 14 of 16 Appeal Adverts try to appeal to something within us, so we will buy into the product 15 of 16 Demonstrative Action When the audience can see the product being used in the advert 16 of 16
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