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  • Created by: Meganxx
  • Created on: 22-05-14 15:16
Consumable products
Beauty/Grooming products, encourage an audience to buy, very competitive area of the advertising industry
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Purpose of Charity advertising
To raise awareness and to encourage donations
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Purpose of Government department advertising
Health, to raise awareness about certain issues like smoking
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Purpose of Organisers of events
eg 2012 Olympics to boost ticket sales and promote the events to a broader audience
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Educational Establishment advertising
To persuade people to go there for studies
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Brand
Identifies one company's products from those of another
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Brand Identity
The associations the audience makes with brand is built over time
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Campaign
Run by an advertising agency, this incorporates all the ways in which the product is promoted
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Slogan
A catchy phrase that is memorable and thus becomes associated with the product
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Enigma
A mysteru contained within a media text- making audiences curious
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Product Endorsement
The use of celebrities, member of public, experts- saying how good the product is
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Iconic Representation
The actual image of the product appears in the advert
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Hard Sell
'In your face' advertising. Usually short, load and the price and where to buy it from is clearly identified
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Soft Sell
These adverts are much more subtle and attempt to sell a lifestyle rather than just a product. The actual product is not always obvious
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Appeal
Adverts try to appeal to something within us, so we will buy into the product
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Demonstrative Action
When the audience can see the product being used in the advert
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Other cards in this set

Card 2

Front

To raise awareness and to encourage donations

Back

Purpose of Charity advertising

Card 3

Front

Health, to raise awareness about certain issues like smoking

Back

Preview of the back of card 3

Card 4

Front

eg 2012 Olympics to boost ticket sales and promote the events to a broader audience

Back

Preview of the back of card 4

Card 5

Front

To persuade people to go there for studies

Back

Preview of the back of card 5
View more cards

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