active audience- reminder of names 0.0 / 5 ? SociologyMass MediaNEW mediaA2/A-levelAQA Created by: mohu2000Created on: 22-05-18 13:48 two step flow opinion leaders shown content, tell people they influence 1 of 7 selective filter exposure, perception, retention 2 of 7 uses and gratification satisfy all needs; diversion, relationships, identity, surveillance 3 of 7 cultural effects MARXIST.. media reflects capitalist ideas. content dumbed down 4 of 7 postmodern media gives choice, we create meanings from media 5 of 7 reception analysis people make 3 interpretations; reflects dominant consensus, some may oppose media views, we interpret media to fit own views 6 of 7 hypodermic syringe desensitisation, copy cat behaviour 7 of 7
Comments
No comments have yet been made