active audience- reminder of names

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  • Created by: mohu2000
  • Created on: 22-05-18 13:48
two step flow
opinion leaders shown content, tell people they influence
1 of 7
selective filter
exposure, perception, retention
2 of 7
uses and gratification
satisfy all needs; diversion, relationships, identity, surveillance
3 of 7
cultural effects
MARXIST.. media reflects capitalist ideas. content dumbed down
4 of 7
postmodern
media gives choice, we create meanings from media
5 of 7
reception analysis
people make 3 interpretations; reflects dominant consensus, some may oppose media views, we interpret media to fit own views
6 of 7
hypodermic syringe
desensitisation, copy cat behaviour
7 of 7

Other cards in this set

Card 2

Front

exposure, perception, retention

Back

selective filter

Card 3

Front

satisfy all needs; diversion, relationships, identity, surveillance

Back

Preview of the back of card 3

Card 4

Front

MARXIST.. media reflects capitalist ideas. content dumbed down

Back

Preview of the back of card 4

Card 5

Front

media gives choice, we create meanings from media

Back

Preview of the back of card 5
View more cards

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