A2 Section B - Trend Forecasting

Trend Forecasting

Product Cycles

Fashion Influences

Political Influences

Cool Hunting

HideShow resource information
What is Trend Forecasting?
Research into tracking trends globally and looking into consumer behaviour, to translate into future concepts.
1 of 25
What is Textiles View?
One of the leading international magazines that show colour and design predictions.
2 of 25
How many seasons in advance does Textile View predict?
3 (18 months)
3 of 25
How does Textile View showcase trends?
Collages, sketches, photos and concise explanations
4 of 25
Who are Textiles trade shows aimed at?
Designers, manufacturers and industry
5 of 25
What is Premier Vision?
Trade show - the most famous in the world
6 of 25
Where is Premier Vision held?
Paris
7 of 25
How often is Premier Vision held?
Twice a year
8 of 25
Name an example of how designers use the internet for trend forecasting.
'Worth Global Style Network'
9 of 25
What is WGSM?
Online news and information service for the fashion and style industry
10 of 25
Give an advantage of using the internet for trend forecasting.
Fast moving, up to date, global, at the touch of a button
11 of 25
What is a fad?
A style that catches on quickly and peaks early. Short lived and always remembered.
12 of 25
What is a standard?
A standard fashion cycle lasts about 2 years
13 of 25
What is a classic?
Classic fashion is practical, easy to wear and always in style
14 of 25
Give an example of a fad.
Go-Go Boots (1964); fell out by spring 1965
15 of 25
Give the stages that a classic style passes through in the population.
Style leader, Style follower, Average customer, Decline laggard
16 of 25
What are the advantages of a classic style?
Usually good quality, lasts for years and can be adapted
17 of 25
Give 2 examples of a classic style.
The LBD, 3 piece suit, Navy Blazer, white shirt, Jeans
18 of 25
Give 3 influences to fashion trends.
Couture, Cultural, Political, Media
19 of 25
What is Haute couture?
French for high sewing; also refers to clothing made for wealthy/high status clients
20 of 25
What is prêt-à-porter?
French for ready-to-wear; every haute couture house has these collections - generally have higher returns
21 of 25
How might the political situation influence fashion?
Fashion can be seen to reflect feeling of the time
22 of 25
Give 2 example of political influences on fashion.
Abolition of corsets with suffragette movement; 'New Look' was a backlash to WWII rationing; Shortening of skirts in the 1920s
23 of 25
What is cool hunting?
Companies employ the younger generation figure out what will be the 'next big thing'
24 of 25
Why are younger people generally used for cool hunting?
Youth intelligence is a big growth area for fashion
25 of 25

Other cards in this set

Card 2

Front

What is Textiles View?

Back

One of the leading international magazines that show colour and design predictions.

Card 3

Front

How many seasons in advance does Textile View predict?

Back

Preview of the front of card 3

Card 4

Front

How does Textile View showcase trends?

Back

Preview of the front of card 4

Card 5

Front

Who are Textiles trade shows aimed at?

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Textiles resources:

See all Textiles resources »See all Textiles resources »