A2 Section B - Trend Forecasting

Trend Forecasting

Product Cycles

Fashion Influences

Political Influences

Cool Hunting

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What is Trend Forecasting?
Research into tracking trends globally and looking into consumer behaviour, to translate into future concepts.
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What is Textiles View?
One of the leading international magazines that show colour and design predictions.
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How many seasons in advance does Textile View predict?
3 (18 months)
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How does Textile View showcase trends?
Collages, sketches, photos and concise explanations
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Who are Textiles trade shows aimed at?
Designers, manufacturers and industry
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What is Premier Vision?
Trade show - the most famous in the world
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Where is Premier Vision held?
Paris
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How often is Premier Vision held?
Twice a year
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Name an example of how designers use the internet for trend forecasting.
'Worth Global Style Network'
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What is WGSM?
Online news and information service for the fashion and style industry
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Give an advantage of using the internet for trend forecasting.
Fast moving, up to date, global, at the touch of a button
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What is a fad?
A style that catches on quickly and peaks early. Short lived and always remembered.
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What is a standard?
A standard fashion cycle lasts about 2 years
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What is a classic?
Classic fashion is practical, easy to wear and always in style
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Give an example of a fad.
Go-Go Boots (1964); fell out by spring 1965
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Give the stages that a classic style passes through in the population.
Style leader, Style follower, Average customer, Decline laggard
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What are the advantages of a classic style?
Usually good quality, lasts for years and can be adapted
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Give 2 examples of a classic style.
The LBD, 3 piece suit, Navy Blazer, white shirt, Jeans
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Give 3 influences to fashion trends.
Couture, Cultural, Political, Media
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What is Haute couture?
French for high sewing; also refers to clothing made for wealthy/high status clients
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What is prêt-à-porter?
French for ready-to-wear; every haute couture house has these collections - generally have higher returns
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How might the political situation influence fashion?
Fashion can be seen to reflect feeling of the time
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Give 2 example of political influences on fashion.
Abolition of corsets with suffragette movement; 'New Look' was a backlash to WWII rationing; Shortening of skirts in the 1920s
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What is cool hunting?
Companies employ the younger generation figure out what will be the 'next big thing'
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Why are younger people generally used for cool hunting?
Youth intelligence is a big growth area for fashion
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Other cards in this set

Card 2

Front

What is Textiles View?

Back

One of the leading international magazines that show colour and design predictions.

Card 3

Front

How many seasons in advance does Textile View predict?

Back

Preview of the front of card 3

Card 4

Front

How does Textile View showcase trends?

Back

Preview of the front of card 4

Card 5

Front

Who are Textiles trade shows aimed at?

Back

Preview of the front of card 5
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