A2 Section B - Marketing & Branding

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What is one of the key features of successful marketing?
Development of a marketing plan aimed at the need and wants of the target market group
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Give 3 ways of dividing consumers into target markets.
Level of disposable income, age, gender, lifestyle, product end use
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Give 3 methods of advertising a product.
Through retailers, newspapers and magazines, TV, Radio, Film and the Internet
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What can market research gain knowledge of? Give 3 factors.
Consumer needs and demands; age, income, size and location; products consumers want; trends affecting the market; competitor products and marketing style; estimated development and marketing time
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Why are companies under increased pressure?
Price competition
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How can companies reduce pressure?
Product differentiation via branding can increase margins and profits.
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What is component branding? Has this increased in popularity?
Identifies only part of the final product (e.g. fibre); yes
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What is a brand?
Marketing identity for a generic product to distinguish it from other competitors
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What does branding assure to the consumer?
Quality, Comfort, Performance in use, Handle
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How does branding benefit the textile manufacturer?
Creation of customer loyalty; attract higher price
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Give 3 ways a company might create brand awareness.
Swing tickets, in-store promos, billboards, fabric fairs, info packs, magazine advertising
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What is the disadvantage of branding?
It is costly to build and maintain a brand
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Other cards in this set

Card 2

Front

Give 3 ways of dividing consumers into target markets.

Back

Level of disposable income, age, gender, lifestyle, product end use

Card 3

Front

Give 3 methods of advertising a product.

Back

Preview of the front of card 3

Card 4

Front

What can market research gain knowledge of? Give 3 factors.

Back

Preview of the front of card 4

Card 5

Front

Why are companies under increased pressure?

Back

Preview of the front of card 5
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