A2 - Business - Operational strategies: innovation

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  • Created by: jkav
  • Created on: 09-01-16 13:38
Research and development
The scientific research and technological development of a new product or process.
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Idea generation
The process of identifying a wide range of possible new ideas.
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Idea screening
The process of streamlining all the ideas generated to shortlist those worthy of further consideration.
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Concept testing
The process of pitching potential ideas to consumer panels to assess their reactions.
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Business analysis
The process of investigating the economic and practical viability of an idea.
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Innovation
The launch of a new product or process, an invention onto the market for commercial gain.
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Other cards in this set

Card 2

Front

The process of identifying a wide range of possible new ideas.

Back

Idea generation

Card 3

Front

The process of streamlining all the ideas generated to shortlist those worthy of further consideration.

Back

Preview of the back of card 3

Card 4

Front

The process of pitching potential ideas to consumer panels to assess their reactions.

Back

Preview of the back of card 4

Card 5

Front

The process of investigating the economic and practical viability of an idea.

Back

Preview of the back of card 5
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