A2 - Business - Operational strategies: innovation

?
  • Created by: jkav
  • Created on: 09-01-16 13:38
Research and development
The scientific research and technological development of a new product or process.
1 of 6
Idea generation
The process of identifying a wide range of possible new ideas.
2 of 6
Idea screening
The process of streamlining all the ideas generated to shortlist those worthy of further consideration.
3 of 6
Concept testing
The process of pitching potential ideas to consumer panels to assess their reactions.
4 of 6
Business analysis
The process of investigating the economic and practical viability of an idea.
5 of 6
Innovation
The launch of a new product or process, an invention onto the market for commercial gain.
6 of 6

Other cards in this set

Card 2

Front

The process of identifying a wide range of possible new ideas.

Back

Idea generation

Card 3

Front

The process of streamlining all the ideas generated to shortlist those worthy of further consideration.

Back

Preview of the back of card 3

Card 4

Front

The process of pitching potential ideas to consumer panels to assess their reactions.

Back

Preview of the back of card 4

Card 5

Front

The process of investigating the economic and practical viability of an idea.

Back

Preview of the back of card 5
View more cards

Comments

No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »See all Operations management resources »