A2 - Business - Operational strategies: innovation 0.0 / 5 ? Business StudiesOperations managementA2/A-levelAQA Created by: jkavCreated on: 09-01-16 13:38 Research and development The scientific research and technological development of a new product or process. 1 of 6 Idea generation The process of identifying a wide range of possible new ideas. 2 of 6 Idea screening The process of streamlining all the ideas generated to shortlist those worthy of further consideration. 3 of 6 Concept testing The process of pitching potential ideas to consumer panels to assess their reactions. 4 of 6 Business analysis The process of investigating the economic and practical viability of an idea. 5 of 6 Innovation The launch of a new product or process, an invention onto the market for commercial gain. 6 of 6
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