A2 - Business - Developing and implementing marketing plans

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  • Created by: jkav
  • Created on: 05-04-16 22:18
Marketing plan
Written details of the activities to be used to carry out the marketing strategy.
1 of 5
SWOT analysis
A method of analysing the current situation by examining the internal strengths and weaknesses of the business and the opportunities and threats of the external and environment.
2 of 5
Situation analysis
An assessment of the business, its customers, competitors and the market environment.
3 of 5
Marketing tactics
The marketing mix activities (price, place, product and promotion) undertaken to achieve a chosen marketing strategy.
4 of 5
N/A
N/A
5 of 5

Other cards in this set

Card 2

Front

A method of analysing the current situation by examining the internal strengths and weaknesses of the business and the opportunities and threats of the external and environment.

Back

SWOT analysis

Card 3

Front

An assessment of the business, its customers, competitors and the market environment.

Back

Preview of the back of card 3

Card 4

Front

The marketing mix activities (price, place, product and promotion) undertaken to achieve a chosen marketing strategy.

Back

Preview of the back of card 4

Card 5

Front

N/A

Back

Preview of the back of card 5

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