A level media theorists

?
- the idea that texts communicate their meanings through a process of signification
- the idea that signs can function at the level of denotation, which involves the 'literal' or common-sense meaning of the sign, and at the level of connotation, which inv
Semiotics - Roland Barthes
1 of 20
- the idea that all narratives share a basic structure that involves a movement from one state of equilibrium to another
- the idea that these two states of equilibrium are separated by a period of imbalance or disequilibrium
- the idea that the way in wh
Narratology - Tzvetan Todorov
2 of 20
- the idea that genres may be dominated by repetition, but are also marked by difference, variation and change
- the idea that genres change, develop and vary, as they borrow from and overlap with one another
- the idea that genres exist within specific e
Genre Theory - Steve Neale
3 of 20
- the idea that texts can be best understood through an examination of their underlying structure
- the idea that meaning is dependent upon (and produced through) pairs of oppositions
- the idea that the way in which these binary oppositions are resolved
Structuralism - Claude Levi-Strauss
4 of 20
- the idea that in postmodern culture the boundaries between the real world and the world of the media have collapsed and that it is no longer possible to distinguish between reality and simulation
- the idea that in a postmodern age simulacra we are imme
Postmodernism - Jean Baudrillard
5 of 20
- the idea that representation is the production of meaning through language, with language defined in its broadest sense as a system of signs
- the idea that the relationship between concepts and signs is governed by codes
- the idea that stereotyping, a
Theories of Representation - Stuart Hall
6 of 20
- the idea that the media provide us with 'tools' or resources that we use to construct our identities
- the idea that whilst in the past the media tended to convey singular, straightforward messages about ideal types of male and female identities, the me
Theories of Identity - David Gauntlett
7 of 20
- the idea that gender is constructed through discourse, and that it's meaning varies according to cultural and historical context
- the idea that the display of women's bodies as objects to be looked at its core element of western patriarchal context
- t
Feminist Theory - Liesbet Van Zoonen
8 of 20
- the idea that feminism is a struggle to end sexist/patriarchal oppression and the ideology of domination
- the idea that feminism is a political commitment rather than a lifestyle choice
- the idea that race and class as well as sex determine the extent
Feminist Theory - bell hooks
9 of 20
- the idea that identity is performatvitely constructed by the very expressions that are said to be results (it is manufactured through sets of acts)
- the idea that there is no gender identity behind the expressions of gender
- the idea that performativi
Theories of Gender Performativity - Judith Butler
10 of 20
- the idea that colonial discourses continue to inform contemporary attitudes to race and ethnicity in the postcolonial era
- the idea that civilisation constructs racial hierarchies and sets up binary positions based on notions of otherness
Theories Around Ethnicity and Postcolonial Theory - Paul Gilroy
11 of 20
- the idea that the media is controlled by a small number of companies primarily driven by the logic of profit and power
- the idea that media concentration generally limits or inhibits variety, creativity and quality
- the idea that more socially diverse
Power and Media Industries - Curran and Seaton
12 of 20
- the idea that there is an underlying struggle in recent UK regulation policy between the need to further the interests of citizens (by offering protection from harmful or offensive material), and the need to further the interests of consumers (by ensuri
Regulation - Sonia Livingstone and Peter Lunt
13 of 20
- the idea that cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration, and by formatting their cultural products
- the idea that the largest companies or conglomerates now operate across a num
Cultural Industries - David Hesmondhalgh
14 of 20
- the idea that the media implant ideas in the mind of the audience directly
- the idea that audience acquire attitudes, emotional responses and new styles of conduct through modelling
- the idea that media representations of transgressive behaviour, suc
Media Effects - Albert Bandura
15 of 20
- the idea that exposure to repeated patterns of representation over long periods of time can shape and influence the way in which people perceive the world around them
- the idea that cultivation reinforces mainstream values
Cultivation Theory - George Gerbner
16 of 20
- the idea that communication is a process involving encoding by producers and decoding audiences
- the idea that there are three hypothetical positions from which messages and meanings may be decoded (dominant, negotiated and preferred)
Reception Theory - Stuart Hall
17 of 20
- the idea that fans are active participants in the construction and circulation of textual meanings
- the idea that fans appropriate texts and read them in ways that are not fully authorised by the media producers
- the idea that fans construct their s
Fandom - Henry Jenkins
18 of 20
- the idea that the internet and digital technologies have had a profound effect on the relations between media and individuals
- the idea that the conceptualisation of audience members as passive consumers of mass media content is no longer tenable in th
'End of audience' Theories - Clay Shirky
19 of 20
Women's magazines spread a very uniform picture of women as household-family orientated consumers
Jennifer Holt
20 of 20

Other cards in this set

Card 2

Front

- the idea that all narratives share a basic structure that involves a movement from one state of equilibrium to another
- the idea that these two states of equilibrium are separated by a period of imbalance or disequilibrium
- the idea that the way in wh

Back

Narratology - Tzvetan Todorov

Card 3

Front

- the idea that genres may be dominated by repetition, but are also marked by difference, variation and change
- the idea that genres change, develop and vary, as they borrow from and overlap with one another
- the idea that genres exist within specific e

Back

Preview of the front of card 3

Card 4

Front

- the idea that texts can be best understood through an examination of their underlying structure
- the idea that meaning is dependent upon (and produced through) pairs of oppositions
- the idea that the way in which these binary oppositions are resolved

Back

Preview of the front of card 4

Card 5

Front

- the idea that in postmodern culture the boundaries between the real world and the world of the media have collapsed and that it is no longer possible to distinguish between reality and simulation
- the idea that in a postmodern age simulacra we are imme

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Media Studies resources:

See all Media Studies resources »See all Theorists resources »