How media entertains us, educates us, enables social interaction, helps us escape the real world etc
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Binary opposites
(Levi Strauss) To opposites going against each other Good vs evil, human vs nature, black vs white, protagonist vs antagonist, humanity vs technology etc
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capitalism
economic system where means of production are privatelly owned and controlled
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Consumerism
the effects of equating personal happiness with purchasing material possessions (related to capitalism)
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Convergence
An example is the convergence of a phone and imaging technology(Camera) on a mobile phone designed to make calls and take pictures.These are two unrelated technologies that converge on a single device such as a smart phone effectively
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cultivation theory
Television appears to CULTIVATE peoples ideologies and beliefs. The more television you watch the greater the affect on the viewers ideas and beliefs.
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Hypodermic Needle theory
a linear communication theory that suggests that media messages are injected directly into the brains of passive audiences.
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Post Modern Theory
Postmodern themes in Television and Films are Pastiche,Spectacle,Faux TV, Magical Realism,Anti-Hero
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Two - Step Flow Theory
Two - Step Flow Theory was developed by Katz and Lazarsfeld. The theory consists of two steps: Firstly - opinion leaders get information from a media source. Secondly – opinion leaders then pass their own interpretation to others such as friends
How media entertains us, educates us, enables social interaction, helps us escape the real world etc
Back
Card 4
Front
(Levi Strauss) To opposites going against each other Good vs evil, human vs nature, black vs white, protagonist vs antagonist, humanity vs technology etc
Back
Card 5
Front
economic system where means of production are privatelly owned and controlled
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