A level media theories

Todorovs narrative theory
Equilibrium (beginning) Disruption (middle) Equilibrium (end)
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Propps character types
Hero, villain, donor, helper, blocker, antihero, prize, dispatcher EXTRA: Father figure, secondary villain
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User gratification theory
How media entertains us, educates us, enables social interaction, helps us escape the real world etc
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Binary opposites
(Levi Strauss) To opposites going against each other Good vs evil, human vs nature, black vs white, protagonist vs antagonist, humanity vs technology etc
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capitalism
economic system where means of production are privatelly owned and controlled
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Consumerism
the effects of equating personal happiness with purchasing material possessions (related to capitalism)
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Convergence
An example is the convergence of a phone and imaging technology(Camera) on a mobile phone designed to make calls and take pictures.These are two unrelated technologies that converge on a single device such as a smart phone effectively
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cultivation theory
Television appears to CULTIVATE peoples ideologies and beliefs. The more television you watch the greater the affect on the viewers ideas and beliefs.
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Hypodermic Needle theory
a linear communication theory that suggests that media messages are injected directly into the brains of passive audiences.
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Post Modern Theory
Postmodern themes in Television and Films are Pastiche,Spectacle,Faux TV, Magical Realism,Anti-Hero
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Two - Step Flow Theory
Two - Step Flow Theory was developed by Katz and Lazarsfeld. The theory consists of two steps: Firstly - opinion leaders get information from a media source. Secondly – opinion leaders then pass their own interpretation to others such as friends
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Card 2

Front

Hero, villain, donor, helper, blocker, antihero, prize, dispatcher EXTRA: Father figure, secondary villain

Back

Propps character types

Card 3

Front

How media entertains us, educates us, enables social interaction, helps us escape the real world etc

Back

Preview of the back of card 3

Card 4

Front

(Levi Strauss) To opposites going against each other Good vs evil, human vs nature, black vs white, protagonist vs antagonist, humanity vs technology etc

Back

Preview of the back of card 4

Card 5

Front

economic system where means of production are privatelly owned and controlled

Back

Preview of the back of card 5
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