A -Business vocab and equations

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ACORN
A Classification of Residential Neighborhoods
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Adaptive Customisation
business produces a standard product which an be adapted or customised by the consumer
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Adding Value
the process of increasing the worth of a RESOURCE by modifying it. e.g. parts of a tv have value added by assembling them into a TV
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Added value
Sales Revenue - cost of parts (materials) and services (e.g. delivery driver)
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AIDA
used to demonstrate the different aims of promotion. ATTENTION- make consumer aware of the product. INTEREST- make customers want to find out more. DESIRE- give customer reason to need the product. ACTION- converting a desire into an action
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Authoritarian
Dictatorial, staff have virtually no say in decisions
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Card 2

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Adaptive Customisation

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business produces a standard product which an be adapted or customised by the consumer

Card 3

Front

Adding Value

Back

Preview of the front of card 3

Card 4

Front

Added value

Back

Preview of the front of card 4

Card 5

Front

AIDA

Back

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