Market Research

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Type of research that gathers statistical information
Quantitative
1 of 6
Gathering customers together to get their views on a product or service
Focus Group
2 of 6
Type of research that gathers extended information on thoughts and feelings
Quantitative
3 of 6
Customer opinions can be recorded on these, sometimes given to you with your bill
Comment Card
4 of 6
Method of collecting ranked information
Questionnaire
5 of 6
Quantitative record of how many customers enter during a specific timeframe
Footfall
6 of 6

Other cards in this set

Card 2

Front

Gathering customers together to get their views on a product or service

Back

Focus Group

Card 3

Front

Type of research that gathers extended information on thoughts and feelings

Back

Preview of the front of card 3

Card 4

Front

Customer opinions can be recorded on these, sometimes given to you with your bill

Back

Preview of the front of card 4

Card 5

Front

Method of collecting ranked information

Back

Preview of the front of card 5
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