More cards in this set

Card 6

Front

Describe a geocentric (mixed) marketing approach?

Back

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Card 7

Front

Describe the advantages of an ethnocentric approach?

Back

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Card 8

Front

Describe the disadvantages of an ethnocentric approach?

Back

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Card 9

Front

Give an advantage of using a polycentric approach?

Back

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Card 10

Front

Describe the disadvantages of using a polycentric approach?

Back

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Card 11

Front

Give an advantage of using a geocentric approach?

Back

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Card 12

Front

Give a disadvantage of using a geocentric approach?

Back

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Card 13

Front

What is a global niche market?

Back

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