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Card 6
Front
Describe a geocentric (mixed) marketing approach?
Back
Card 7
Front
Describe the advantages of an ethnocentric approach?
Back
Card 8
Front
Describe the disadvantages of an ethnocentric approach?
Back
Card 9
Front
Give an advantage of using a polycentric approach?
Back
Card 10
Front
Describe the disadvantages of using a polycentric approach?
Back
Card 11
Front
Give an advantage of using a geocentric approach?
Back
Card 12
Front
Give a disadvantage of using a geocentric approach?
Back
Card 13
Front
What is a global niche market?
Back
See full card set