Identifying Business Opportunities 2.0 / 5 based on 1 rating ? Business StudiesASAQA Created by: BrookeCreated on: 19-10-12 10:55 Business Opportunities must be spotted and acted upon before someone else gets there first 1 of 7 Franchisee a person or company who has paid to become part of an established franchise business, under licence 2 of 7 Franchisor the owner of the holding company and franchise 3 of 7 Geographical Mapping plotting on a map the locations of all the existing businesses in your market (i.e. to show where all your competitors are) 4 of 7 Innovations new ideas brought to the market 5 of 7 Market Map a grid plotting where each existing brand sits on scales based on two important features of a market (e.g. in the car market: luxury / economy) 6 of 7 Market Niche a gap in the market (i.e. no one else is offering what you want to offer) 7 of 7
Comments
No comments have yet been made