2.2 Market Research

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Define market research
The action or activity of gathering information about consumers' needs and preferences.
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Define secondary research
Research that already exists and has been collected by someone else.
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Define primary research
Original research that did not exist before, it is conducted for a specific purpose.
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By what other name is primary research known?
Field
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By what other name is secondary research known?
Desk
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What are some examples of internal research?
Retail data (loyalty cards),
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Card 2

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Define secondary research

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Research that already exists and has been collected by someone else.

Card 3

Front

Define primary research

Back

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Card 4

Front

By what other name is primary research known?

Back

Preview of the front of card 4

Card 5

Front

By what other name is secondary research known?

Back

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