1. Why has Water Aid moved away from using the archetype of a 'victim' in the 'Rain for Good' advertisement?
- They were making too much money.
- It is not accurate.
- The public has become desensitised to this method of appeal.
- To show how the money given to the charity has helped to make progress.
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Other questions in this quiz
2. In Alvarado's theory, what are the four racial stereotypes used in media texts?
- Poor, Dangerous, Humorous & Pitied
- Exotic, Dangerous, Humorous & Pitied
- Exotic, Violent , Humorous & Pitied
- Inferior, Dangerous, Humorous & Pitied
3. What affect does a narrative in a charity advertisement, like in Rain for Good, have?
- It makes the audience relate to the main character easier, because they can see they're just like them.
- It makes it more interesting to watch, so the audience doesn't get bored.
- It makes the story more believable and personal
- It makes the advertisement more convincing, because it makes the audience believe they're getting the whole picture.
4. What is an archetype?
- The protagonist in a narrative
- A typical example of a certain person or a thing.
- It's a collection of stereotypes that represent a single idea.
- It's just another word for a stereotype.
5. Which of Alvarado's racial stereotypes does the Water Aid 'Rain for Good' advertisement use?
- The advertisement does not use any of these racial stereotypes.