2016 Water Aid Advert - Representation

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1. Why has Water Aid moved away from using the archetype of a 'victim' in the 'Rain for Good' advertisement?

  • They were making too much money.
  • It is not accurate.
  • The public has become desensitised to this method of appeal.
  • To show how the money given to the charity has helped to make progress.
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2. In Alvarado's theory, what are the four racial stereotypes used in media texts?

  • Poor, Dangerous, Humorous & Pitied
  • Exotic, Dangerous, Humorous & Pitied
  • Exotic, Violent , Humorous & Pitied
  • Inferior, Dangerous, Humorous & Pitied

3. What affect does a narrative in a charity advertisement, like in Rain for Good, have?

  • It makes the audience relate to the main character easier, because they can see they're just like them.
  • It makes it more interesting to watch, so the audience doesn't get bored.
  • It makes the story more believable and personal
  • It makes the advertisement more convincing, because it makes the audience believe they're getting the whole picture.

4. What is an archetype?

  • The protagonist in a narrative
  • A typical example of a certain person or a thing.
  • It's a collection of stereotypes that represent a single idea.
  • It's just another word for a stereotype.

5. Which of Alvarado's racial stereotypes does the Water Aid 'Rain for Good' advertisement use?

  • Dangerous
  • Exotic
  • The advertisement does not use any of these racial stereotypes.
  • Pitied
  • Humorous

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