1b

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Ideology
The ideas and manner of thinking of groups and individuals.
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Iconography
Features in a media that have some sort of meaning or connotation e.g. a cross
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Denotation
Literal meaning
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Connotation
Deeper interpreted meaning
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Passive/Active Audiences
A passive audience is one that merely observes an event, whereas an active one also responds to it.
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Utopia
A perfect world, like the one depicted in Love Actually.
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Representation
How someone or something is presented in the media.
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Realism
Realism is a quality that media products can have which makes them engaging to the audience because it is realistic.
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Genre
restrictive boundaries on media e.g. horror, comedy ect.
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Narrative
the storyline how its told and how people are presented
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Audience
who is the media aimed at
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Stereotypes
putting people into groups based on key features noticed, most stereotypes are overexagerated but have some element of truth
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Codes and Conventions
common features of a genre to stick to in order to appeal to the audience
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Demographics
hobbies, age, gender and race
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Psychographics
personality, values, attitudes and interests
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Mid shot
wide veiw of a stituation, waist uo to see multiple characters or smaller details
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Establishing Shot
normally at the start in order to set the scene
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Two - shot
To show two people in conversation, this shows a connection whether its conflict or attraction
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Over the shoulder
To show the expresion or a reaction of a person during a conversation
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Canted angle
to show disorientation or confusion, normaly if the character is drunk or on drugs
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High angle
Looks down on an object or a character - they appear smaller and more vulnerable/younger
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Low angle
looks up shows importants/power of the subject
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movements
pans, zooms, tracking ect
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composition
how things are placed in a scene e.g. a man infront of family shows protection
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jump cut
abrupt transaction, shows speed of actions e.g. in a fight or car chase
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flash back
an event from earlier in the narative
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Other cards in this set

Card 2

Front

Iconography

Back

Features in a media that have some sort of meaning or connotation e.g. a cross

Card 3

Front

Denotation

Back

Preview of the front of card 3

Card 4

Front

Connotation

Back

Preview of the front of card 4

Card 5

Front

Passive/Active Audiences

Back

Preview of the front of card 5
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