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  • Created by: hiderok
  • Created on: 27-11-18 14:13
A strong Brand will not:
Remind of existing products in the market
1 of 10
When using 'De Bono's 6 thinking Hats' method the person wearing the white hate contributes with:
facts and information
2 of 10
4 Ps of the marketing mix are
product price place promotion
3 of 10
Consider a, £10000 investment at a 2% interest for 1 year or b develop a new product with a npv of £200 and a discount rate of 8%
the new product because it has a higher yield
4 of 10
why do a large coffee a starbucks usually cost much less per unit of coffee than a small coffee?
because fixed costs account for the major part of the total costs
5 of 10
a bank is considering supporting financially your idea for creating an innovative wifi connected and operated coffee maker. what would probably be the required rate of return for their investment?
higher than the risk free rate
6 of 10
the investment opportunities (A,B,C) where you have to invest £10,000 today. Which opportunity would you prefer?
It is not possible to decided based on the information provided
7 of 10
musicians should consider protecting their songs using
copyright
8 of 10
the markets and marketing part of a business plan should not include information on
the suppliers of the business
9 of 10
the use of idea generation methods requires....
an appropriate facilitation process
10 of 10

Other cards in this set

Card 2

Front

When using 'De Bono's 6 thinking Hats' method the person wearing the white hate contributes with:

Back

facts and information

Card 3

Front

4 Ps of the marketing mix are

Back

Preview of the front of card 3

Card 4

Front

Consider a, £10000 investment at a 2% interest for 1 year or b develop a new product with a npv of £200 and a discount rate of 8%

Back

Preview of the front of card 4

Card 5

Front

why do a large coffee a starbucks usually cost much less per unit of coffee than a small coffee?

Back

Preview of the front of card 5
View more cards

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